Rt Hon Sir Norman Lamb, former Minister for Care & Support and longstanding and active campaigner for Mental Health, urges individuals and organisations to recognise the value of a reminiscence resource like Ad-Memoire:

“What a fantastic resource! Reminiscence is very powerful for people with dementia. These advertisements will be so meaningful for many people. I am excited that following successful trials, Ad-Memoire is having such a positive impact being used on wards at the Norfolk and Norwich Hospital and others in the region. This could bring joy to so many people across our county and beyond in care homes and in people’s own homes. I urge organisations to embrace this wonderful resource which also offers such a fascinating contribution to social history.”
Rt Hon Sir Norman Lamb
