What is Ad-Memoire?
Ad-Memoire is a digital reminiscence activity resource featuring some of the UK’s best loved vintage TV commercials and print ads (1950s-70s) from the collections of The History of Advertising Trust.
A great prompt for older people, including those living with dementia, the resource inspires happy memories of the brands, fashions, technologies and popular culture of the era. Ad-Memoire provides carers and activities co-ordinators with a ready-made option for weekly reminiscence sessions.
How to Access Ad-Memoire
Ad-Memoire can be downloaded from the App Store, Google Play Store or accessed online. It can be used on a tablet, smartphone or web browser and connected to a TV screen for group sessions.
Access to the resource is available to care organisations as a monthly or yearly subscription.
Ad-Memoire is a fantastic resource that will really enable staff to connect with care home residents and deliver the benefits of reminiscence to many more people. Reminiscence is one of the most important ways in which we support people living with dementia. Through connecting with important events and past memories people can often improve their quality-of-life and well-being.
Professor Martin Green, Chief Executive of Care England
REQUEST A FREE TRIAL FOR YOUR CARE ORGANISTION
Ad-Memoire content includes:
ADS OF THE MONTH
• Specially selected vintage TV commercials, updated each month and accompanied by on-screen
conversation prompts to engage residents and staff.
• Fun advertising and brand based quizzes and activities
• Colourful vintage ad images which can be displayed around your care setting
BRAND BINGO
Updated each month, Brand Bingo is a weekly activity based on the popular, classic game but featuring on-screen images of colourful 1950s & 60s print ads instead of numbers.
THEMED ACTIVITY REELS
A selection of vintage TV commercials in themed reels including Motoring, Toys & Games, Sweets & Chocolates, Cooking, Oxo- Life with Katie, Breakfast, Ice-cream & Lollies and Housekeeping with activity suggestions devised by National Activity Providers’ Association (NAPA)
SUBSCRIPTIONS & PRICING
Please contact: ad-memoire@hatads.org.uk for details.
The History of Advertising Trust is a charity. Subscriptions to Ad-Memoire contribute towards the app’s licensing, running costs, the research and curation of further ad reels and activities and the delivery of our educational remit.
For any further enquiries, please contact: ad-memoire@hatads.org.uk
Ad-Memoire 