Hospitals

What is Ad-Memoire?

Ad-Memoire is a digital reminiscence resource featuring some of the UK’s best loved vintage TV commercials and print ads (1950s-70s) from the collections of The History of Advertising Trust.

A great prompt for older people, including those living with dementia, the resource inspires happy memories of the brands, fashions, technologies and popular culture of the era.

Ad-Memoire provides hospital staff with a resource to engage patients in acute and community healthcare settings.

See what’s included

How to Access Ad-Memoire

Ad-Memoire can be downloaded from the App Store, Google Play Store or accessed online (and some hospitals may require their IT team to enable the download). It can be used on a tablet, smartphone or web browser and connected to a TV screen.

Users can download this printable poster with tips on how to get the most out of the resource – ideal for displaying on wards and sharing with staff and volunteers.

Access to the resource is available as a monthly or yearly subscription for the entire hospital.

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The Dementia Support Team at the Norfolk & Norwich University Hospital report the positive impact of Ad-Memoire

❝I am always looking out for ways to improve the wellbeing of patients in our care…this app has surpassed our expectations!❞

Liz Yaxley, Dementia Services Manager at the Norfolk and Norwich NHS Trust

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Ad-Memoire content includes:

THEMED AD REELS

A selection of vintage TV commercials in themed reels including Motoring, Toys & Games, Sweets & Chocolates, Cooking, Oxo- Life with Katie, Breakfast, Ice-cream & Lollies and Housekeeping with downloadable conversation prompts devised by National Activity Providers’ Association (NAPA)

ADS OF THE MONTH

• Specially selected vintage TV commercials, updated each month and accompanied by on-screen conversation prompts to engage residents and staff.

• Fun advertising and brand based quizzes and activities

• Colourful vintage ad images which can be displayed around wards.

BRAND BINGO

Updated each month, Brand Bingo is a weekly activity based on the popular, classic game but featuring on-screen images of colourful 1950s & 60s print ads instead of numbers.